What Supporting the Cardinals Means to U of L

You’ve bought your t-shirts.

Cardinal flags are flapping from the windows of your car.

You even wore red socks to work today, the ones with Cardinal birds on them. Stylin’. And you intend to heed the mayor’s directive and wear red tomorrow.

So, as the Final Fours are drawing nigh for both Louisville Cardinal basketball programs, you are surely asking yourself, “What more can I do to support U of L sports?”

Well, the school has the answer. Just the thing to display your true allegiance to all matters Red & Black.

Correct Answer: Dig deep. Send mo’ money, mo’ money, mo’ money.

Nestled in my email In Box now, is a missive from the Cardinal Athletic Fund. There are photos of Peyton and Shoni, and Russ and Monique, etc. The banner reads: “Support the C.A.F. Champions Fund.”

Further down, the true believers in all things Cardinal, are implored, “Celebrate two historic Final Four with a gift to the Champions Fund.” Then there’s the place you can “Click To Donate Today.”

If you really really really care, you will do it this minute. Don’t even read the rest of this blog. Do It Now!!!!!!!

You are directed to a web page that reads like this:

“Cardinal Atheltic Fund Champions Fund

The Champions Fund is a special discretionary fund to be allocated by Vice President for Athletics, Tom Jurich, to support the championship efforts of Louisville Athletics.

Help us as we celebrate two historic Final Four appearances with a gift to the Champions Fund. Gifts to the Champions Fund help fund the critical items necessary to recruiting and training championship level student-athletes and coaches.

Just in case you really feel the spirit, you can make your donation a monthly one.

Anyway, I’ve got a suggestion to make to those in charge of the richest college basketball program in the land (by a wide margin). How about you sending a gift to me and all the other loyal fans who have donated tens and hundreds of thousands of dollars each through the decades? You know, to show how grateful you are that we’ve given our hard earned money to get the programs to this lofty status?

Now that would be a really nice expression of gratitude.

But, nooooooooooooooooooo, U of L Athletics, in its own inimitable ways says, “Dig deeper. We Want MORE!!!!”

– Seedy K

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