What Supporting the Cardinals Means to U of L

You’ve bought your t-shirts.

Cardinal flags are flapping from the windows of your car.

You even wore red socks to work today, the ones with Cardinal birds on them. Stylin’. And you intend to heed the mayor’s directive and wear red tomorrow.

So, as the Final Fours are drawing nigh for both Louisville Cardinal basketball programs, you are surely asking yourself, “What more can I do to support U of L sports?”

Well, the school has the answer. Just the thing to display your true allegiance to all matters Red & Black.

Correct Answer: Dig deep. Send mo’ money, mo’ money, mo’ money.

Nestled in my email In Box now, is a missive from the Cardinal Athletic Fund. There are photos of Peyton and Shoni, and Russ and Monique, etc. The banner reads: “Support the C.A.F. Champions Fund.”

Further down, the true believers in all things Cardinal, are implored, “Celebrate two historic Final Four with a gift to the Champions Fund.” Then there’s the place you can “Click To Donate Today.”

If you really really really care, you will do it this minute. Don’t even read the rest of this blog. Do It Now!!!!!!!

You are directed to a web page that reads like this:

“Cardinal Atheltic Fund Champions Fund

The Champions Fund is a special discretionary fund to be allocated by Vice President for Athletics, Tom Jurich, to support the championship efforts of Louisville Athletics.

Help us as we celebrate two historic Final Four appearances with a gift to the Champions Fund. Gifts to the Champions Fund help fund the critical items necessary to recruiting and training championship level student-athletes and coaches.

Just in case you really feel the spirit, you can make your donation a monthly one.

Anyway, I’ve got a suggestion to make to those in charge of the richest college basketball program in the land (by a wide margin). How about you sending a gift to me and all the other loyal fans who have donated tens and hundreds of thousands of dollars each through the decades? You know, to show how grateful you are that we’ve given our hard earned money to get the programs to this lofty status?

Now that would be a really nice expression of gratitude.

But, nooooooooooooooooooo, U of L Athletics, in its own inimitable ways says, “Dig deeper. We Want MORE!!!!”

– Seedy K


  1. Big Smooth
    Posted April 4, 2013 at 7:27 pm | Permalink

    Senor Seedy you forgot rule #1 in college fundraising be it athletics or otherwise. Strike while the iron “brand” is hot. When you got 10 people working for the CAF making $600K in comp. you got to justify your existence. So someone needs to please explain why anyone would voluntarily ante up more money just because they are riding on the euphoria of the achievements of some college students they have no personal connection with. Also, timing is peculiar…… wouldn’t it maximize the potential to hit the faithful after you won the championship?

  2. doug
    Posted April 5, 2013 at 4:15 pm | Permalink

    As a season ticket holder for 32 years and a donor to both football and bball programs, what did I get from UL (i.e., tickets) as I followed them to Lexington and Indy? Nothing! The even greedier NCAA made sure of that by pre-selling tickets to early games. Screw the students and fans.
    I am appreciative of the 2 I have for Atlanta although I have no idea where seats are and won’t until pick up in Atlanta! Ticket Office has no idea what sections NCAA has assigned UL. Greed, Greed, and more Greed……It is what it is. Suck it up and keep writin’ those checks.

  3. Concerned Cardizen
    Posted April 8, 2013 at 2:16 pm | Permalink

    After what was on display the past two weeks, I would only give to a fund that helps injured NCAA bball players pay their bills –since I have learned that the NCAA feels no responsibility and makes them get their own insurance. Thank God UL has already affirmed that Kevin Ware will not have to pay anything after his catastrophic leg break.

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