Tuesday’s Titillations

Waves Against the Mountain. If that phrase doesn’t have the same pizzaz as the “swoop” that’s posited after Nike, well, join the crowd. But not the PAC-10(?) crowd.

Seems the left coast conference (with a couple mountain states recently added) has a new logo. Which is all part of boffo new marketing scheme to — here comes that word again — brand itself anew.

Ah, collegiate sports conference as a brand. How sis boom bah refreshing. Can I get a rah rah?

But cutting to the chase, riddle me this. How come the conference, which is now made up of 12 schools, didn’t rebrand itself as the arithmetically correct PAC-12?

I mean, really, it’s such a no brainer.

That Last Ceremonial Stage. I was at Bicycle Sport today getting a new helmet. So I asked a couple of the biking acolytes that work there whether the last stage of the Tour de France should be ceremonial — as it traditionally is — or should it still be a race?

Both agreed the participants should race to the end.

At which point, I joked that Andy Schleck would have become a pariah, had he tried to break away on the last leg to Paris in an attempt to make up the half minute he was behind this year’s winner Alberto Contador. In reaction to which barb, one guy wisecracked, “Yeah, breaking protocol, like grabbing the lead when a guy jumps his chain.”

Race to the end of the race for heavens’ sake.

Ho Hum, Another No Hitter. Last night’s victims were my injury-depleted Detroit Tigers. Tampa Bay, normally the losing nine in such affairs, was the benefactor of hurler Matt Garza’s 27 batter “masterpiece.”

People who obsess about baseball — there aren’t a whole lot of those types in this neck of the woods — are wondering how come shutting the other side has become so mundane? Seems like there’s been one every other day this season.

The answer that pops up most often? Steriods.

Or, lack of ‘em.

But pitchers were taking the banned substances too. Yoo hoo, Roger, Roger Clemens. So I don’t understand.

Pump it up when you don’t really need it/ Pump it up until you can feel it. Fewer hoops fans know the names David and Dana Pump like they do that of their countepart World Wide Wes. But the Pumps have built up a college hoops reputation as player brokers just about equal to WWW.

Now it seems that the NCAA is going to outlaw involvement of associations like that of the Pump Foundation.

Seems to me college sports’ ruling confederation could end a lot of the shenanigans by outlawing participation in summer camps and showcase events. Make coaches recruit kids during the school year. Period.

This Sounds So Familiar. Florida Atlantic’s new stadium is apparently going to be named after The Schnell, the prime mover behind the soon to be built edifice. Seems the coach is adamant that the turf be natural, as opposed to the artificial stuff which is pretty much the standard these days.

Didn’t the coach take the same position with Louisville’s new stadium, for which he was also the prime mover?

How’d that turn out?

Free Agency. I love it here at LEO. I’ve had a long and fruitful relationship with the franchise through three sets of owners. I’m happy here still and love our fan base, the best in all of journalism. I know I can still contribute.

That said, the New York Times needs to understand I’m available for a sign and trade.

– Seedy K

5 Comments

  1. gnash001
    Posted July 27, 2010 at 3:28 pm | Permalink

    Will you setting up an announcement on ESPN?

  2. Seedy K
    Posted July 27, 2010 at 3:49 pm | Permalink

    The Decision, Part Deux.

  3. Mark
    Posted July 27, 2010 at 5:43 pm | Permalink

    The Decision Deux; I like it. Seedy, maybe you can talk Eric Crawford into jumping ship from the CJ to LEO.

  4. sportsbiz
    Posted July 28, 2010 at 8:39 am | Permalink

    Seedy,
    The Pac-10/12 actually has decided to change it name (number?). It just won’t go into effect until Utah and Colorado join, which is currently scheduled for 2012. However, the Big XII (are they planning on a name change to the Big X?) Commissioner has said that he sees no difficulty in Colorado leaving for the Pac-10 in 2011 so who knows when it will happen. Do you think the Big XII and the Big Ten will just swap names?

    Actually Delaney has already said that the mathematically challenged Big Ten intends to keep its name, as it is now a highly recognized and prized brand with too much invested in the brand to undergo a change just for mathematical convenience.

  5. c d kaplan
    Posted July 28, 2010 at 8:59 am | Permalink

    I say Big Ten never changes. Big 12 changes to, uh, well, um, how ’bout Big Mid?

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