Why The World Cup Matters

There’s only one place where such conjecture is even broached. Here in the U.S. of A.

For the rest of the globe, it’s a given. A no brainer really. The World Cup is the singular sporting event that galvanizes the entire populated world’s attention. The real World Series.

Olympics, you say? Olympics? We don’t need no stinkin’ Olympics. (Apologies for using the “Treasure of Sierra Madre” reference two days in a row.)

Anyhow there’s a stunning, award-quality three minute commercial that puts it all in perspective.

Trust me, I have no love for Phi Knight. (Though I do adore his wholly owned subsidiary, the University of Oregon Ducks. Go Quack!) As best I recall, I’ve never owned any Nike paraphernalia. But it’s a Nike commercial, and credit must be given.

And I like to find things on my own. But for the discovery of this I must credit slate.com, where writer Seth Stevenson wrote the article that hipped me to this amazing bit of cinema. The film is the work of eminent director Alejandro Iñárritu.

In three minutes it captures the fascination and importance the rest of the world outside our borders places on the event that commences this weekend in South Africa.

Normally I would embed the video right here. But, for some reason, it doesn’t look right when I load it onto the page. So, here’s a link to it at youtube.com. You can also see and read about it here in the slate.com piece.

Check it out.

– Seedy K

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